Fenice Design Co.

In 2007, Fenice Design was established in Taipei with jewelry design and owner-brand exporting as our main business.  While the company is named “Fenice” (Phoenix in Italian), our Chinese name “水鳳凰” (Water Phoenix) is inspired by the legend of the phoenix in Chinese folk culture.  In addition, the word “water” in Taiwanese has exactly the same pronunciation as the word “pretty”.  Therefore, “Water Phoenix” conjures the image of the purity, softness and prettiness of water, as well as the image of flying brought to mind by the phoenix.

Fenice Design injects Eastern culture into contemporary fashion jewelry design and is aimed at the owner-brand market in Europe and the US.  Using silver as the primary material for design, we complement this with colorful enamel and glass beads to create jewelry with unique style and stories.

The themes of our designs can be divided into two major categories: The Image of China and The Formosa Impression.

“The Image of China” category is inspired by events in Chinese history and cultural symbols. For example, “The Legend of Mulan” collection represents the vigor of a heroine as courageous as any man.  The “Tracery” collection shows the beauty of Chinese architecture. The “Palace garden” collection describes a legendary story about a famous beauty of ancient China, Yang Guifei, passing the time in a palace garden, while the “Paperclip” collection applies the ornamental patterns of bronze ware from the Shang and Zhou dynasties to its designs.

“The Formosa Impression” employs the natural landscape of Taiwan in its designs to represent a series of stories and legends of Formosa, our beautiful island.  For example, the “Ocean” collection displays the beauty of the oceanic ecosystem of the Penghu Islands of Taiwan. The “Banana Paradise” collection delivers tropical exoticism and vitality.  The “Silver Orchid” collection and the “Butterfly” collection reveal the unique and abundant diversity of Taiwan’s natural environment.

Young Fenice Design makes its debut and is passionate about sharing with the world its culture and designs.  The refreshing and natural designs and the refined and delicate handmade textures interpreted in the pieces can make every wearer radiant with confidence and also shorten the distance between each other’s cultures through the interaction with the works.

We will be presenting more collections in the near future with titles such as “Blue and White Procelain,” “Paper-Cuts,” “Between the Square and the Circle,” “Double Happiness,” to name but a few.  We will also be launching our website www.fenice.com.tw in August.

Fenice Design Co.

Tel：886-2-2364-8131

Fax：886-2-2367-1208

Web：www.fenice.com.tw (will be launched in Aug.)

Email：wen_jean@hotmail.com